I was watching the ad for Vaseline Healthy White, which says that by using the cream your body with be as white as your face. It doesn't make any sense. Your face is the only area of your body which is continuously exposed to the sun. Thus it is automatically darker as your body is usually covered by your clothes. How can your body become as fair as your face? The target audience must be people who are really desperate to become fair because they have bought into the myth that "fair is beautiful" or they must truly lack common sense.